‘I wish I had discovered these straighteners a long time ago, my hair already feels and looks in better condition’
Thanks to advancements in hair straightening technology, bad hair days are largely a thing of the past. However, despite the array of excellent products available, some people still avoid using hair stylers due to concerns about potential damage to their hair.
It’s always worth exploring what’s on offer to help you style your locks without causing harm, and the KEEO Genius Straightener could be just the solution you’ve been searching for. Even better, you can enjoy a £20 discount if you use the code LOVEYOURHAIR — that takes the straighteners down to £129 from £149.
So, why is KEEO such a standout choice? It’s designed for all hair types (including unruly curls or flat hair that needs a boost), and it’s suitable for both curling and straightening, reports the Express.
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If you’re dealing with hormonal hair loss or have fine hair, the KEEO plates are incredibly gentle on your hair strands, reducing tension and compression. They won’t completely flatten your hair but will help give you a fuller appearance.
KEEO’s innovative tool also features patented contoured plates with a protective air gap, prioritising the health of your hair structure. For those with hair extensions, it reduces tension on your hair by 50% during use, minimising tugging and pulling as you straighten or curl, thus helping to preserve the integrity of extension bonds.
Alfredo De Benedictis, co-founder, inventor, stylist, and multi-salon owner, explains: “We didn’t just create another straightener — we transformed heat styling by putting hair health first. By targeting the three major culprits of styling damage — heat, tension, and compression — a new era of kinder styling is born.”
The proof is in the usage, as a TryIt follow-up three-month report — tested on 56 consumers — found that 92% of users said their hair condition improved after swapping their old straighteners for KEEO Genius. Furthermore, 83% agree that they would use the KEEO Genius more frequently because it is gentler than other hot tools.
A glowing five-star review from Gillian G reads: “Brilliant hair product—no more damaged hair! Great at straightening and curling. Easy and quick to use.”
Jen Love also praises it: “I wish I had discovered these a long time ago! They do not fry my hair, and it already feels and looks in better condition. My hair used to go frizzy even after straightening, but now it is just silky smooth for two days and retains its style. I highly recommend this product—you will not regret purchasing it.”
Despite the praise, some feedback was more mixed, with one user saying: “The straightener felt easy to operate and handle, although it feels so light that it takes some getting used to. I was overall impressed with the straightener, but unfortunately, I did need to go over my hair again with my regular straightener to reduce frizz. I recommend this straightener to anyone who wants a more gentle heat styling, but not to those with frizzy hair.”
Meanwhile, enthusiast Kasey Wilkinson shared: “I was so impressed. I highly recommend it! I am in love with KEEO Hair Straighteners! I never usually straighten my hair due to heat damage and look, but I was so impressed with how they glided through my hair without pulling. My hair has never felt so soft after using heat and left my hair with volume.”
If you want to shop around, then, of course, ghd is well-known in this space, and you can find their Chronos styler for £289. If your budget is slimmer, Boots has the BaByliss Smooth Pro 235 Hair Straightener for £40.
