A study of 2,000 adults found 36 per cent think they can still seek out the sun in Europe and further afield later in the year, and would consider a holiday in October
A new trend is emerging among British holidaymakers, with four in 10 now opting to take their ‘main’ holiday in October or later, shunning the traditional summer getaway.
A survey has revealed that nearly half (48 per cent) reckon they bag better deals post-summer, potentially saving upwards of £400 each. Moreover, 18 per cent are savvy shoppers, snapping up off-season holiday gear at a discount. The quest for value for money is paramount, with seven in 10 citing it as the key factor in booking a break.
In total, 67 per cent of the 2,000 adults surveyed are open to shifting their ‘main holiday’ to autumn, while 60 per cent prefer shorter breaks in summer and October over one extended vacation. Paul Stokes of M&S Credit Card, which sponsored the study, commented: “Our research has shown a growing trend of holidaymakers opting to get away in October, or later in the year.
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“With 36 per cent saying they can still seek out the sun in Europe and further afield later in the year, now is the perfect time to take a trip. This not only allows travellers to make the most of the quieter holiday period, but can also unlock significant cost savings.
“With value for money top of mind for many of us when planning a holiday, October getaways can offer an opportunity for savvy travellers to make the most of their holiday budget whilst enjoying their time away.”
As we embrace the cool crispness of fall, European sun-soaked escapes are topping the holiday charts, closely tailed by city adventures within the UK’s own vibrant landscapes. It seems travellers are itching to max out their holiday time, with nearly 20 per cent gearing up to ramp up their getaway game come October or later in the years to come.
But it’s not just about bagging the deal – the thrill is in the chase; destination deep-dives, plotting stops along the journey, and snagging those fly-and-stay deals.
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It turns out, that 90 per cent of wanderlust-filled folk are involving their kids in on the whole “Where to?” conundrum, with almost half giving the young explorers the map to mark out their next memory-making spot. A whopping two-thirds have roped in the younger lot to be part of organising, all for the buzz of collective planning.
These mini-travel agents aren’t stopping at just pointing to spots on the globe either – over half are steering the ship when it comes to activities, and a healthy slice chooses what wonders will wow their curious eyes. By the tender age of nine, these budding globetrotters are chiming in on where the family sojourn should unfold.
Paul Stokes chipped in his two cents, noting: “Planning a holiday is increasingly becoming a family affair, as younger travellers are getting more involved in the decision making process. Involving younger family members and travellers not only teaches them decision making and budgeting skills, but also helps build excitement for the trip ahead.
“This collaborative approach can also make for a more enjoyable family experience, making memories everyone will remember.”
