Worried Brits have vowed to ditch their Netflix subscription if the streaming giant brings over recent changes announced in the US.
Netflix has ruffled some feathers after revealing a major shakeup. Despite welcoming a whopping 18 million new subscribers in the final months of 2024 – thanks to highly-anticipated shows like series two of Squid Game – the streaming giant has confirmed it will increase subscription costs in a number of countries including the US, Canada, Portugal, and Argentina.
Across the pond, Netflix users on the standard plan (with ads) will now pay $7.99 per month (around £6.49). Those on the standard plan (without ads) will be billed $17.99 (£14.60) a month, while the premium plan will be raised $2 to £22.99 (£18.66).
For comparison, the UK charges £4.99 for its cheapest plan, £10.99 for no adverts and £17.99 for a premium account. US Netflix has also increased the cost of paying for an extra member – to $8.99 (£7.29). In the UK, this is £4.99.
According to the BBC, a spokesperson for Netflix – whose net profit between October and December doubled to $1.8 (est. £1.4) billion compared to the same period a year ago – was asked if prices are also going to increase in the UK. They said there was “nothing to share right now” but did not go as far as confirming there would be no change to its pricing structure in the future.
But plenty of Brits have already made it clear that they will not hang around if the streaming giant implements another price hike. “If the new price increases come to the UK, Netflix can f***k off,” one person fumed on X (formerly Twitter). “The service is simply not worth more than the current 4K top tier. I’ll cancel immediately on any further price increase this year.”
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Another agreed, writing: “This is absolutely disgusting. If they raise the price here in the UK then I [will] finally cancel my subscription,” while a third added: “If this [the price raise] comes to the UK I’m just gonna cancel it and subscribe whenever there’s something new out – because there are months with no new stuff from Netflix.”
The last time Netflix increased prices in the UK was back in October 2023, when it also increased costs in the US. “We will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” it said at the time.
The Mirror has contacted Netflix for comment
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