Claudia Winkleman is known for her bold, smudgy eyeliner look – and while she’s tried a few different brands, there’s one she’s been spotted using most recently
Besides her signature fringe and impeccable taste in knitwear, there’s one other thing that defines Claudia Winkleman’s unique sense of style: her eyeliner. And as The Traitors returns to our screens tonight with the 52-year-old presenter as host, we’ve done some digging to find out which brand she uses to achieve her iconic look.
While we’ve no doubt Claudia has tried and tested dozens of brands over the years, for the most recent season of Strictly Come Dancing, her makeup artist, Debbie Dannell, revealed the exact product she used on the star. After sharing a behind-the-scenes snap of Claudia on Instagram, Debbie was asked by one viewer: “Gorgeous x what eyeliner is this?” to which the MUA replied: “Victoria Beckham, they are so good.”
While Claudia is mostly married to a classic black liner look, the Victoria Beckham Beauty Satin Kajal Eyeliner, comes in 18 other shades like navy, bronze and burgundy, as well as more unusual hues like mint green. Shoppers can choose from matte, shimmer and jewel finishes, with each liner coming in at £32 direct from her website or over at Selfridges .
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The VB eyeliner is perfect for achieving Claudia’s go-to smudgy effect, with a creamy texture that glides on in a single stroke with no dragging or pulling. You can use it to create a sharp, crisp line or blend and smudge it out to create a more lived-in look that rivals Claudia’s.
It’s also packed with skin-loving ingredients which are suitable for all skin types, and it’s completely smudge-proof and waterproof , so once you’ve got it how you want it, it’ll stay put all day. The eyeliner has also been created to be vegan and completely cruelty-free.
The liner has racked up a 4.4-star rating based on almost 30,000 shopper reviews, with many hailing it as the ‘best’ they’ve used while snapping it up in multiple shades. One shopper wrote: “Second one I’ve bought, best eyeliner I found.”
A second added: “I’ve been using this soft, long-lasting eyeliner for a while now, and I’m absolutely hooked! The formula is smooth and glides on effortlessly, making it super easy to create a variety of looks. It stays put all day without smudging or fading, even during those long days. The colour payoff is fantastic, and it’s really easy to build up the intensity. And let’s not forget about the packaging! It’s sleek and stylish, making it a pleasure to use.”
However, one left a three-star rating, commenting: “The eyeliner goes on like a dream but you have to be careful not to get it into your waterline otherwise it transfers under the eyes. I end up with blue/purple looking panda eyes after a few hours. To prevent this I have to apply very carefully and it blunts the pencil quickly. I never got this with my No7 kohl liner.”
The Victoria Beckham liner isn’t the only one Claudia has been known to use. Back in 2022, she told Marie Claire of her love of Lord & Berry Kajal, which costs £14. She said: “It goes on and never comes off. I’ve never knowingly taken my make-up off. The stuff you see me in I first put on in the 70s.” She’s also said to be a fan of the MAC eye kohl pencil in the shade feline.
If you’re looking to go even bolder and experiment more with your eyeliner shades, we’re also a big fan of the 19/99 Beauty Precision Colour Pencil eyeliner, which you can snap up on Cult Beauty for £19. As well as classic shades like black and taupe, there are also bright colours like orange, yellow and sky blue to let your creativity go wild.
The Traitors returns on New Year’s Day, 8pm, BBC One – you can steal Claudia’s signature eyeliner look with the Victoria Beckham eyeliner, £32, here.
