Amazon has reduced the price of the Hisense’s 43″ 4K smart TV in its January sale, with the highly-rated television now available for £229 – giving you a saving of 44%

Amazon has cut the price of a popular Hisense TV in its January sale. The 43″ Hisense 4K smart TV is now just £229, down from its usual price of £429. There’s also a hefty discount on the 50″ model, which is now only £279, reduced from £499.

The Hisense TV has been given the ‘Amazon’s Choice’ label, a tag reserved for highly rated and well-priced products that are ready to ship immediately. Hisense is a popular brand known for its budget-friendly TVs, with this specific model offering 4K Ultra HD picture quality at a fraction of the cost of big-name brands.

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It features Dolby Vision HDR, capable of delivering highlights up to 40 times brighter than a standard picture. It can also upscale non-4K content to ensure you always get the best image and has an adaptive light sensor that adjusts the picture based on the room’s brightness.

The Hisense TV is perfect for gamers due to its Game Mode PLUS setting, which enhances the TV’s performance by reducing input lag and improving picture quality. It also offers easy access to major streaming apps like Netflix, Disney+, Prime Video, BBC iPlayer and YouTube.

The Hisense 4K smart TV is making waves with a stellar 4.4-star rating from over 1,900 Amazon reviews, as highlighted by the Express. A thrilled buyer shared: “I was extremely impressed with the overall quality of this TV, it definitely exceeded my expectations. The quality of picture, sound and ease of use is excellent, I honestly can’t recommend it enough. We don’t have a TV aerial so it’s running from WiFi [and] the quality is perfect we’ve had no issues with picture or performance. An excellent TV and an amazing price.”

Another chimed in: “The TV is amazing. The picture quality is fantastic and the sound is brilliant, in fact I actually think it sounds better and clearer than the Samsung TV it’s replacing. If you’re thinking about buying this TV you will not regret it. I’m literally blown away by the quality of the product for the price it cost. Had I paid full price, I still wouldn’t be disappointed.”

And yet another satisfied customer said: “Excellent for consoles. Picture quality for the next gen consoles is excellent for the price you pay, would highly recommend getting the settings correct on your console then the TV does the rest. Really easy set up, loads of apps to choose from on the smart TV function if that’s what you’re going for. Well worth it.”

However, one customer was left underwhelmed by the sound performance of their new TV, remarking: “Picture is great, but sound is pretty poor by itself. We added a soundbar, which I’d suggest is probably essential unless you don’t care about sound.”

Meanwhile, Currys is tempting tech-lovers with juicy deals on 4K TVs, including slashing £70 off an LG 43-inch LED 4K HDR Smart TV, now going for a cool £309. Bargain hunters can also snag a Toshiba LED HDR 4K Ultra HD Smart TV for just £239 at John Lewis.

And for those looking to spread the cost, Sky’s offering its Sky Glass bundles at £29, down from £33, complete with a 4K QLED smart TV and perks like over 100 channels, Sky Atlantic, and Netflix and Discovery+ subscriptions included, reports Wales Online.

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