Huda Beauty’s new Easy Blur Foundation has gone viral on social media for the, smooth filter-like finish it gives skin. Beauty editor Laura Mulley put it to the test…
As a beauty editor, foundations are one of my favourite things to test; I love skin looking its best, and the results are instant. So as soon as a new one launches, I want to get my hands on it – and one that’s currently getting a lot of hype on social media is Huda Beauty’s new Easy Blur Foundation.
Containing 1.5% skin-smoothing niacinamide and plus pore-blurring silica, Easy Blur costs £32 and claims to give an ‘airbrushed’ finish and a buildable medium coverage. It’s also labelled as non-comedogenic (meaning it won’t block pores).
On for impressions, I didn’t think this would be my cup of tea. I usually favour dewy or radiance-boosting foundations over skin-blurring ones, which I typically find to be too matte for my liking, and have a habit of looking patchy in dry areas as the day goes on. This one, however, totally surprised me…
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Pros
- Covers blemishes and imperfections really well
- A great ‘middle’ finish; neither too matte nor too dewy
- Feels very light on the skin
- Lasts well
- Big shade range
Cons
- Doesn’t feel particularly moisturising so not one for very dry skin
- Looks a tiny but patchy at right at the end of the day
Huda Beauty Easy Blur Foundation review
First up, it’s very easy to apply. Fairly runny, it squeezes easily out of the tube without any mess, and it blends really well with a foundation brush or a sponge. I was initially shade-matched to 220N Custard but in fact 210B Chai suited me better, so it’s a good idea to have a close look at the shades on models online before buying.
In all honestly, I was expecting this to make my skin look quite cakey and unnatural, but in fact it’s much less matte than I thought; it gives a smooth, eggshell type of finish that looks very skin-like. It covered a few blemishes that I has, without looking like I was wearing heavy make-up, or that I’d been Facetuned beyond all recognition.
I wore Easy Blur on an evening out for a few drinks, when I wanted a slightly more ‘done’ make-up look, and it stayed looking good all night – it didn’t go greasy or wear off after an hour. I’ve also worn it during the day and, while it did perform better than a lot of other foundations I’ve tried (especially very dewy or moisturising ones), it had very slightly settles into a few dry patches after 12+ hours of wear. For this really I don’t think it would be suitable for those with very dry skin or someone with lots of fine lines.
In short though, I’m very impressed by this formula, and would definitely reach for it again when I’m after a more polished face base or for a night out.
There have been lots of great foundation launches this year, and two more that have particularly impressed me are Lumene Invisible Illumination SPF30 Vegan Collagen Serum in Foundation, £39.90, and VIEVE Skin Nova Complexion Balm, £34.
Charlotte Tilbury’s Unreal Skin Foundation Stick, £35, also divided the beauty world when it launched earlier this year – you can read my honest review of it here.
