Black Friday is renowned for jaw-dropping deals on everything from air fryers to Oodies, but when it comes to savings for savvy travellers, is this really the best time to buy?
The answer is most definitely yes! Black Friday sales can mean huge savings on flights, hotels, cruises, luggage and so much more. In previous Black Friday events, seasoned shoppers have scored incredible travel deals as travel companies compete for your hard earn money.
From designer suitcases to flights for less than £20, deals are already starting to drop with more expected to entice us to open out wallets as November, 29 drawers closer. To make the most of the season, I’ve rounded up the travel deals that you can book today, and what to expect from the rest.
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When it comes to snagging savings on your next holiday, not all Black Friday deals are created equal. Some companies might offer modest discounts on future bookings or last-minute getaways, while others sweeten the deal with perks like free child places, luggage upgrades, or even buy-one-get-one-half-price offers.
Flights and holidays
Based on previous years, most of our favourite UK holiday companies routinely get involved in Black Friday. I’ll be updating this as deals go live.
Thomas Cook
Travel giant Thomas Cook has traditionally always offered discounts across the range on Black Friday.
Previously they have sliced up to 20% off some of their best-selling hotels, with family favourites like Turkey, Greece and Spain seeing favourable savings.
TUI
Last year the award-winning travel agent broke out some impressive discounts on selected holidays. From exotic long-haul adventures to family friends spots in Europe and beyond, TUI offered up to £200 pounds off selected bookings and up to £150 per person in rewards.
There were also discounts of up to £30 per person on short and mid-haul flights and £50 per person on long-haul flights.
Virgin Atlantic
Offering package deals to some of the world’s top destinations including Orlando, New York, LA and the Caribbean, Virgin Atlantic gave passengers £25 off per person, plus a further £150 off when spending a minimum of £3,500 per couple or £4,400 per family of four in last years deals.
For Virgin Flights there was up to £90 off economy and Premium fares, and as much as £2,000 off selected Upper Class fares.
This years deals are expected to be launched next week.
EasyJet
The budget airline already offers cheap-as-chips getaways to over 50 destinations including Spain, Greece, Turkey, Portugal and many more. In the past, EasyJet almost broke the internet by offering over 60,000 seats under £25.
Stay tuned for their 2024 offerings as we are pretty sure they’ll be immense.
Jet2
Jet2holidays is offering £90 off per person on holidays departing now until 15th November 2026, with myJet2 members saving £100 per person. Sign up for a free myJet2 account to make the most of the discounts available.
Couples can save £180 (£200 for myJet2 members), and families of four can save £360 (£400 for myJet2 members). The deal also applies to Free Child Place Holidays, providing extra savings for families.
The discount covers all bookings with Jet2holidays, Jet2Villas, Jet2CityBreaks, VIBE by Jet2holidays, and Indulgent Escapes.
There is also 15% off all Jet2.com flights for Winter 24/25 (20% for myJet2 members) until March 31, 2025 and 10% off all Summer 25 and Summer 26 flights (15% for myJet2 members) for travel between April 1, 2025 and November 15, 2026.
Sign up for myJet2 here to get all the best deals.
British Airways
Travelling in style with the UK flag carrier could become more affordable this Black Friday. In previous years they have launched flash sales with a limited amount of flights starting from as little as £35 one way.
Last year British Airways lured sunseekers with up to £300 off USA and beach holidays, city breaks from £169 per person and deposits starting from as little as £25. Bookings made in the Black Friday sale were also able to qualify for the long-running DOUBLE BA tier points offer, subject to terms and conditions.
Executive Club members flying from London City Airport were blessed with up to 40% off all Euro Traveller Reward flights, allowing customers to travel to the likes of Barcelona, Palma and Ibiza from just £1 and 14,100 Avios.
Eurostar
The superfast trainline doesn’t ‘do’ Black Friday, but they often have flash sales around the same time. Savvy travellers can currently pick up tickets to Paris from £39.
If you are able to be flexible with your travel times, Eurostar Snap lets passengers snap up late deals that could save as much as 50% off of full price tickets.
Book your Eurostar tickets here today.
Ryanair
2023 saw budget airline Ryanair offer a “buy one, get one-half price” deal on selected European flights as well as one-way fares from just £19.99. This year, the budget airline has unveiled teaser details for its biggest Cyber Week sale, expected to run from Monday, November 25 to Monday, December 2.
With new offers expected to be revealed on the daily, travellers will be able to enjoy big savings on flights when booked in Ryanair.com or via the Ryanair app.
Secret Escapes
The upscale travel club has already dropped some exciting Black Friday deals that are the perfect antidote to the chilly November days in the UK.
Give yourself something to look forward to with up to 68% off all inclusive luxury in Corfu, 51% off New York city breaks and up to 66% off paradise in the Maldives.
Sign up for free to get access to all of their Black Friday deals.
Wizz Air
As another low-cost flight provider, Wizz Air fought off the competition by offering different Black Friday deals every day for a week in 2022. Travellers were able to take advantage of 25% discounts on over 3 million seats, flying to various destinations including Tenerife, Rome and Portugal.
LoveHolidays
Online travel agent LoveHolidays has yet to reveal its Black Friday deals for 2024. Last year they came in the form of up to 30 per cent off hotel rooms and hundreds of discounted package holidays across the board.
To make things more paletable they also offered deposits from £25 and flexible payment options remaining attractive for holidaymakers wanting to book in advance.
On The Beach
Asking customer to “prepare for huge savings,” the On The Beach is expected to slash prices this Black Friday, despite already offering jollies from as little as £99.
Added extras are also expected to be thrown in, and the company has previously maximised holiday satisfaction with free airport lounge access and other incentives.
Wowcher
Deal site Wowcher offers a wide range of cheap city breaks, holidays and mystery travel deals. Already great value for money, they traditionally slash prices during Black Friday.
Well suited to travellers who are flexible about when they travel and where they stay, you could snap up European Christmas Market breaks from £89, all-inclusive beach holidays from £129 and spa breaks from £89, as well as other great deals.
Hotels and accommodation
Anyone looking to book a staycation or in need of a few nights away could also save some cash based on previous Black Friday deals.
Booking.com
The hotel aggregator site offers great deals on hotels, flights and car hire all year round. During last year’s Booking.com Black Friday sales travellers could take advantage of a further 35% off selected accommodation.
Hotels.com
This year travellers can save 30% or more with Member Prices for Black Friday on Hotels.com and the deal is already active.
There are big discounts to be found on all-inclusive holidays, UK hotel stays and more, but trips must be book by December 4, 2024 and travel by December 15, 2025.
Books with Hotels.com today
Expedia
Expedia will be dropping their Black Friday travel deals from November, 22 and is expected to offer as much as 30% off hotel prices.
This year, deals last longer than previous years too running up until through to December, 3 on Travel Tuesday.
Lastminute.com
Online travel portal lastminute.com had a range of Black Friday deals available last year, including up to £300 off flight and hotel vouchers, as well as £100 off a £1000 spend, £200 off a £2500 spend and £300 off holidays costing £4000 or more.
The Lastminute.com site usually offers big savings on Black Friday, along with favourable deposit deals and monthly payment plans.
Cottages.com
If you want to stay somewhere pretty, Cottages.com offers access to thousands of holiday homes across the UK.
While they have yet to confirm any Black Friday deals, they are already offering up to 30% off last minute holidays and three nights for the price of two on selected stays.
Sykes Cottages
Another great website for holidays in the UK, I would expect to see Sykes Cottages offering big discounts for UK stays.
Last year they gave £50 off holidays £600 and over, £100 off holidays £1000 and over and deposits starting from as low as just £20.
Luggage
Whether you’re looking for a new carry-on for short stays and city breaks abroad or a brand new suitcase for your next family holiday, there are usually lots of great luggage deals to be found on Black Friday.
Amazon
Amazon is THE best place to find discount luggage deals during Black Friday. The online retailer runs promotions throughout November and well into December, with savvy travellers being able to snap up deals on cabin bags, backpacks, suitcases and more.
Some of the best brands to buy on Amazon include American Tourister, Kono, Kipling and Amazon Basics, with deals popping up all over the place.
Antler
Upscale luggage brand Antler offers mid-range suitcases for discerning travellers. Last year, Antler reduced selected ranges by up to 40% on their website.
The deals are live now, and you can snap up a designer suitcase for as little as £99.
Tripp
Offering trendy cases and carry-ons, Tripp is an affordable and popular luggage brand. With some deals now live, buyers can snap up a large suitcase from £65.
Away
Celebrity favourite, Away, is offering well-dressed travellers a discount of 25% on selected items. This brand rarely offers reductions, so luggage lovers should grab them while they can.
Shop the Away Sale today.
Samsonite
As one of the world’s best-loved luggage brands, Samsonite offers good deals throughout the year. Last Black Friday saw buyers bag up to 30% off sitewide.
Anyone looking to treat themselves to some new luggage this Black Friday should also pay close attention to retailers like John Lewis, House of Fraser, Argos and Marks and Spencer who will also be offering discounts on their own luggage ranges.
Travel essentials
For all those extra items that make travelling so much easier, I expect that Amazon will once again offer discounts on lots of different items including packing cubes, electronic tracking devices, travel plugs and converters, beach towels, beach bags and pretty much everything else you could think of.
Amazon also likes to offer incredible deals on their own brand electronics which means travellers can expect to see big discounts on Kindle Fire devices, Echo Buds, Kindle eReaders and the Echo Dot range.
