BPerfect X Ekin-Su’s Radiant Glow Perfector has amassed over 105k sales on TikTok Shop since it launched early last year – and it’s easy to see why it’s so popular!
If you were scrolling on TikTok last year, you’ll likely have noticed one product that caused quite a stir: BPerfect’s Radiant Glow Perfector, created in collaboration with Love Island star Ekin-Su Cülcüloğlu.
The Radiant Glow Perfector, priced at £16.95 here, comes in 6 versatile shades and really took TikTok by storm. Many shoppers compare it to the pricier Charlotte Tilbury Hollywood Flawless Filter, which retails for £39 here.
On TikTok Shop, the product has sold over 105k times, with customers praising its glow-enhancing properties. One reviewer even claimed, “It makes your make-up flawless”.
Hundreds of videos on TikTok have showcased its versatility, including wearing it alone for a subtle glow, underneath foundation as a primer, mixed in with moisturiser or SPF, and using it on top of makeup as a highlighter.
READ MORE:Save £40 on Armani Si Passione perfume ahead of Valentine’s Day in flash sale
READ MORE: Love Island’s Elma loves this lip stain so much she’s snuck it into the villa to apply before bed
The BPerfect x Ekin-Su collection features eleven items, and while all have received rave reviews, the Radiant Glow Perfector has been a standout product for many, including Ekin-Su herself, who joked that she would “bathe in it if she could”.
When we caught up with the Love Island All Star at the product launch, she shared her thoughts on why the product has achieved viral status on TikTok: “I think it’s been so popular because it’s genuinely so good! And it’s so affordable, which was really important to me when creating this collection.”
Ekin-Su also claimed that even her glam squad is ‘hooked on it’, further proving the popularity of the product. And, at less than half the price of the Charlotte Tilbury Flawless Filter, it’s a steal, reports OK!.
If you’re looking to glow your way through the rest of winter and need recommendations for other similar products, we also love E.l.f’s Halo Glow Liquid Filter, £14 here, and Pai’s The Impossible Glow Drops, £29 here.
Who said matte was for autumn and dewy was for summer? Certainly not us or Ekin-Su!
