Cadbury has collaborated with Biscoff to manufacture a new chocolate bar, which is on sale for as little as £1.69 at various UK supermarkets, including Sainsbury’s and Morrisons
Cadbury’s new chocolate bar – Dairy Milk Biscoff – has divided opinion.
Fans of the chocolate company were eager to get their hands on the new creation, a mix between the classic Dairy Milk and the crunchy, caramelised goodness of Lotus Biscoff. It finally reached shelves in UK supermarkets, such as Sainsbury’s and Morrisons, this week.
Crushed pieces of the beloved biscuit are mixed into the traditional recipe for the Dairy Milk, a combination shoppers had been excited about for some time since Cadbury dropped hints it was coming.
But many say they have been left underwhelmed at the new treat, stating on social media they could hardly taste the Biscoff element. One sweet-toothed shopper wrote: “Tried it today from a new agents it’s nice can’t taste the Biscoff much though.” Another shared: “Just had it and not worth it.” They added that they “couldn’t really taste the Biscoff” and were left “disappointed”.
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A third said: “Got it yesterday and can’t really taste the Biscoff not that impressed.” However, others disagree and wrote on social media how they will return for more Dairy Milk Biscoff. One person stated: “It is yummy.” Another posted: “It is nice… This could be dangerous.”
Sainsbury’s became the first UK supermarket to stock the product. Morrisons has now filled its shelves with the chocolate. Tesco and Asda will follow suit later this month, it is understood.
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Prices start from £1.69 for a 95g bar and a larger 105g bar will cost £2. It’s worth noting that retailers are free to set their own prices, so they may vary from shop to shop.
Connor Gould, Brand Manager at Cadbury had said: “This might be the hardest secret we have had to keep… We know people love the irresistible smoothness of Cadbury Dairy Milk chocolate and the satisfying crunch of Biscoff, so this collaboration was something that we were excited to announce to both chocolate and biscuit lovers alike.
“It’s a match made in chocolatey-biscuit heaven, proving to be a truly unique and delectable experience for all! We can’t wait to hear what everyone thinks of it.”
