A new study has found that parents are increasingly embracing video games in a bid to bond with their children
A new study by Logitech G reveals that nine out of 10 British parents are willing to take up video gaming as a means to connect with their children.
The research, which was released ahead of the school holidays, shows that nearly three-quarters of parents worry they aren’t spending enough quality time with their children.
Shockingly, 17%t report less than five hours a week of meaningful interaction with their children, while only 25% manage 15 hours or more. To help bridge this gap, 95% of parents believe that sharing a hobby could help strengthen relationships.
However, finding a mutually enjoyable activity remains a challenge for the majority of parents. While traditional family pastimes like movie nights and watching TV remain popular, a growing number of parents are turning to video gaming as a fresh way to bond.
According to the survey, 86% of parents are open to playing games with their children. It is seen as a budget-friendly alternative to costly outings, and a great way to include everyone in the family as it can cater to all ages.
The research has shown that a whopping 74% of parents who play video games with their kids actually enjoy it too. With team-based games are a big win as 82% of parents agree they help build stronger family ties.
Logitech G, a top name in gaming tech, has revealed a study as part of its ‘Race Together’ initiative, which encourages families to bond over SIM racing games. Games like Forza Horizon 5 are a hit with families for their broad appeal across various ages and abilities.
“We believe that when we race and game together, we build stronger bonds and meaningful memories,” shared Viktor Bartolomei, Gaming Boss for Europe at Logitech G.
“Race Together is playtime with purpose. It fuels imagination, teamwork, and growth, turning the excitement of play into shared cherished moments that last a lifetime,” he added.
