Meghan Markle has announced she has renamed her lifestyle brand, ahead of the release of her new Netflix show
Richard Osman has cheekily jabbed at Meghan Markle following her announcement of a rebrand for her lifestyle venture in the lead-up to her new Netflix show’s debut.
The Duchess of Sussex, aged 43, took to social media last week to express her “excitement” about the upcoming release of her lifestyle programme, With Love, Meghan, which she revealed is set to launch “in a fortnight”. In the same post she said she was “thrilled” to announce a new name for her lifestyle brand.
Previously known as American Riviera Orchard, Meghan’s business will now be known as As Ever. The duchess says this means “as it’s always been” a reference to her time running lifestyle blog The Tig.
Author and former Pointless star Richard Osman and The Rest Is Entertainment podcast co-host Marina Hyde were however left unimpressed by Meghan’s announcement. Marina quipped: “She claimed in that little Instagram video, in that little ‘I’m so excited to share this with you’ [way]. I always feel that if someone says I’m so excited to share this with you that whatever comes next will be appalling.”
Richard chimed in with a bit of sarcasm: “If you have to say ‘I am excited’ then you know you are not. Because you should show that you’re excited.”
“I mean, just talking, you could say ‘oh my God she looks really excited’ but if you have to say ‘me, I’m excited,’ well, you think tell your face love.”
When revealing the revamped brand name, Meghan explained to her followers that the previous title made her feel too confined to her local area, reports the Express. She shared with fans: “Cats out of the bag, I’m shocked we’ve managed to keep this a secret for so long.
“In two weeks my show is coming out, which I’m so excited for and also my business, which I think there has been a lot of curiosity about. Last year, I thought, you know, American Riviera, that sounds like such a great name – it’s my neighbourhood, it’s a nickname for Santa Barbara – but it limited me to things that were manufactured and grown in this area.
“Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge. So I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, it’s called As Ever.
“As Ever essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking, and crafting, and gardening. This is what I do and I haven’t been able to share it in the same way for the past few years but now I can.”
She added that fruit preserves will continue to be a staple of her brand, cheekily noting “everyone knows jam is my jam”. This revelation follows a promotional move by American Riviera Orchard, who sent out 50 jars of jam to some of Megan’s A-list pals, including Kris Jenner, Mindy Kaling, and Chrissy Teigen.
The eagerly awaited With Love, Meghan is set to premiere on Netflix come March 4.
