Wrexham co-chairmen Ryan Reynolds and Rob McElhenney have hailed a huge new sponsorship deal for the League One club as they announced a link-up with Meta Quest
Wrexham co-owners Ryan Reynolds and Rob McElhenney, have shared their delight at being able to ‘live out their dreams’ by stepping onto the pitch in a virtual capacity – as they celebrate a significant new sponsorship coup.
Since taking over in 2020, the Hollywood stars have transformed the Red Dragons, leading them to consecutive promotions in recent seasons. The club’s global fanbase has skyrocketed thanks to its celebrity connections and the hit FX show “Welcome to Wrexham”.
Seizing on the League One team’s international fame, Reynolds and McElhenney have unveiled a partnership with Meta Quest for the tech giant to feature as the new back-of-shirt sponsor. This move will see the Meta Platforms-owned brand emblazoned across the back of both the men’s and women’s team shirts.
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To mark the sponsorship, Dragons players donned Meta Quest 3 headsets before their latest game against Huddersfield Town, with key players like Paul Mullin snapped enjoying the gear. Commenting on the deal, Wrexham AFC Co-Chairmen Rob McElhenney and Ryan Reynolds enthused: “We’re so excited to welcome Meta Quest as our back-of-shirt sponsor.”
“Meta Quest allows you to immerse yourself in new worlds and experiences and is all about connection-something that resonates with us at Wrexham AFC. Whether it’s our journey with this incredible club or the bond we share with our supporters, it’s about bringing people together,” they said, before adding a cheeky comment: “Plus, now we can finally live out our dreams of being on the pitch without pulling a hamstring.”
Shachar Scott, Vice President of Marketing at Meta Reality Labs, enthused: “As a company focused on building community in new and innovative ways, we’re inspired by how Wrexham AFC continues to do both-bringing fans closer to what they love.”
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“The Club has cultivated a passionate global fanbase not only through their impressive performances on the pitch but also through their authentic connection with audiences via Welcome to Wrexham. This season, as Wrexham AFC players take the field, we’re proud that fans everywhere will see Meta Quest displayed on their kits, uniting our shared commitment to connection and experience.”
Wrexham AFC CEO Michael Williamson also expressed his enthusiasm for the new partnership with Meta Quest, stating: “We are very proud to welcome Meta Quest as the Club’s new back-of-shirt partner.”
“Their commitment to finding inventive and meaningful ways for people to connect and engage with their favourite content is one that aligns with the values of the Club. We always strive to give our community of fans everywhere a team that they not only feel personally connected to but inspired to collectively rally behind.”
The Dragons have kicked off the new League One season in impressive fashion, with Phil Parkinson’s squad claiming the second spot in the table after a dozen matches. Sitting pretty in the coveted last automatic promotion place, the team could be eyeing an incredible third consecutive promotion as the campaign unfolds.
