One of the most booze-filled strips in Spain will see its alcohol-littered promenade transformed – thanks to a hefty £3.9 million facelift due to be completed in May
Perhaps one of the most infamous promenades in Spain is undergoing a major transformation. Magaluf, in Majorca, may have a reputation for being party central – often saturated with rowdy tourists clubbing until the early hours of the morning and waking up to an ‘I HEART SPAIN’ tattoo on their bum cheek.
The boozy hotspot was one of many Spanish destinations hit with anti-tourism protests last year, as locals argued excessive visitor numbers have priced them out of the property market. A clampdown on street drinking and late-night sales of alcohol was then rolled out in the area – a huge blow to tourists wanting to let loose.
According to the Independent, under the legislation, anti-social street drinkers could face a fine between €500 (£430) and €1,500 (£1,290) for disrupting the ‘tranquillity of the environment’. However, a £3.9 million renovation project could change Magaluf for good – for both tourists and residents.
Funded by the European Union and the Agency for Tourism Strategy of the Balearic Islands (AETIB), works reportedly started in the area last October and are slated to finish in May. 650-metres of the promenade will be revamped under the initial phase – starting at the corner of Nikki Beach and extending to the well-known Pirates Square.
“The promenade will undergo a complete rearrangement and beautification, with all its infrastructure and services being renewed,” states Majorca Daily Bulletin. “This includes updating the lighting, sewage system, rainwater collection with an irrigation tank, drinking water networks, irrigation network, and street furniture…The initial two-year refurbishment plan has been reduced thanks to the commitment of the contractor, Amer & Sons, to just seven months.”
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A small oasis area will also be created, with the relocation and planting of new palm trees; Artificial dunes will be placed on the beach, with Mediterranean riverside shrubs planted on top. Evem the name of the promenade will soon change, and will be referred to as Gabriel Escarrer Juliá in recognition of the founder of the Meliá Hotels International group.
Majorca will be keen to keep renovations on track as the island is also preparing to host the annual convention of the Association of British Travel Agents (ABTA) this year. Industry leaders and experts will be flying into Palma International Airport for the event – and will be accommodated at the Meliá Calvià Beach and Meliá South Beach hotel in Calvià.
Both of these hotels are in Magaluf, a mere stone’s throw from the renovations. The event runs from 6-8 October 2025.
What do you think of Magaluf’s latest renovations? Let us know in the comments section below
