Vogue Williams has just launched a new unisex kidswear clothing brand aimed at making dressing more fun in the morning, and it’s available to shop online at M&S and Next
Vogue Williams has ventured into the fashion world with her new kidswear brand, GEN. In collaboration with Vogue Williams and Poeticgem’s brand and marketing division, Luminoso, this adorable collection focuses on long-lasting and easy-to-wear essentials at an affordable price point, and the pieces are so cute.
Currently, the collection is available to shop online at both Marks & Spencer and Next, with prices starting from £10. Featuring a mix of stylish jackets, cosy loungewear, and throw-on t-shirts, GEN is full of vibrant colours and designs that break gender boundaries and allow kids to have fun with their clothing.
Talking about the brand, Vogue Williams references her love for kids’ fashion, saying: “Finding high quality, super cute clothes for kids that actually last is not easy. I really feel like the GEN range hits all those needs and I’ve loved the whole process of putting this collection together. Kids wearing GEN clothes get to customise their own piece, whether it’s the first or third child along the line, which makes getting dressed fun! I’m so happy with how it all turned out. My obsession with kids clothes and clothes in general has worked out well!”
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This range has been designed for kids aged 2 – 8, and with so many amazing pieces to choose from, we’ve selected a few of our personal top picks.
Shop our favourite buys below
Fleece Printed Hooded Jacket
Available for £24
Vogue is a big fan of loud prints and vibrant colours herself, so it’s no surprise to see that element of her personality comes out in the kidswear. This cosy printed fleece is perfect for transitioning into warmer weather now that it’s time to ditch the winter coat.
Printed Shower Resistant Trousers
Availa ble for £24
With the unpredictable UK weather, these shower-resistant trousers are going to be a lifesaver. Protect your child from downpours, and keep them looking stylish at the same time.
Pure Cotton Breton Stripe T-Shirt
Available for £15
A Breton tee should be a wardrobe staple for everyone, not just adults. And this dusty pink long-sleeve one is the perfect throw-on-and-go top for your kids. Even though it is in a more feminine pink shade, the slouchy shape makes it a great unisex piece.
Pure Cotton Striped Dungarees
Available for £26
Dungarees are such an easy outfit to slip your child into in the morning, and these beige striped ones make a welcome change from the usual blue denim pairs we often see.
