With just hours to go now until Black Friday ‘officially’ starts, hundreds of retailers have already started their sales, including huge discounts on the likes of Amazon, PlayStation and Shark

Black Friday 2024 is almost here, and it’s the perfect time to shop – and save money while doing so. The huge shopping event may officially start this Friday but loads of our favourite stores and retailers have already started their sales, with more and more dropping every day – and the Mirror’s shopping team have rounded up the best deals already live to help you to get the most from your money.

For savvy shoppers, Black Friday, Cyber Monday and the days surrounding it are ones to make a note of in your diary, as it’s typically a time when you can find epic deals on almost every type of product, from tech and appliances to fashion and beauty.

Major retailers such as Boots, Ninja and Oodie have been running Black Friday discounts for a few weeks now, while some of the latest sales to start include Wowcher, Space NK, Nobody’s Child and Dunelm.

Undoubtedly one of the best places to find deals this week, however, will be at Amazon, which started its sales early last week, running until 2 December. Some of our top Amazon Black Friday sales picks include a Ninja air fryer, an Echo Dot and the ever-popular COSRX snail serum.

Here’s our pick of the best bargains to buy now…

READ MORE: Prime finds: Best gaming gadgets currently on sale ahead of Black Friday – with prices from £18

READ MORE: Get a Samsung Galaxy smart watch for under £40 in this major Black Friday deal

Early Black Friday deals already live

It may still be one more day before Black Friday officially kicks off but if you’re looking to save money right now, we’ve found lots of unmissable offers are already live – including Shark, Dyson and Amazon. Here’s our pick of the 10 best deals currently live…

  • Premium Handheld Vacuum WV270UK, was £179.99, now £119.99 from Shark

  • Refurbished Apple Watch Series 4, worth £399.95, now from £89 from Wowcher

  • Echo Dot, was £54.99, now £22.99 from Amazon

  • Supersonic Nural hair dryer, was £399.99, now £329.99 from Dyson

  • PlayStation 5 Slim disc edition, was £479.99, now £399.99 from Amazon

  • Baileys Original Irish Cream, was £16.59, now £10 from Amazon

  • Estée Lauder Advanced Night Repair Multi-Recovery Complex Serum 50ml, was £112.99, now £51.97 from Amazon

  • Dark Wash Denim Birdie Mini Dress, was £75, now £60 from Nobody’s Child

  • Large Always Pan, was £155, now £95 from Our Place

  • GV2 Turin Diamond Swiss Quartz White Stainless Steel Watch, was £2,995, now £295 from Debenhams

When is Black Friday 2024?

Black Friday isn’t the same date every year, although it traditionally falls on the first Friday after the American celebration of Thanksgiving, which this year means it’ll take place on 29 November 2024 – tomorrow, in fact. Four weekends before Christmas, it marks one of the busiest – and best – shopping events in the year, and a great time to make a dent in your Christmas shopping while saving money.

You’ll be able to shop thousands of impressive money-saving deals across the whole weekend until Cyber Monday (2 December) – with some offers even starting earlier (as we’re already seeing) and carrying on longer.

When do the Black Friday 2024 sales start in the UK?

While lots of retailers will launch their Black Friday sales at 00:01 on 29 November 2024, many have already introduced early offers – including fashion, beauty, tech and homeware brands.

If you’ve got your eye on something in particular, it’s a good idea to keep checking the brands’ websites in that week leading up to Black Friday to ensure you don’t miss out on the biggest saving. Some will also have the option of signing up to be one of the first to hear when deals drop.

When do the Black Friday 2024 sales end?

Black Friday deals typically stay active over that whole weekend and end at 11:59 on Cyber Monday, which this year falls on 2 December 2024 – although some retailers may continue to lower prices throughout December.

However, while some prices may drop further as the weekend goes on, you also run the risk of your favourite item selling out if you wait too long before buying.

Why is it called Black Friday?

The phrase ‘Black Friday’ supposedly comes from the term that police in the US used to refer to the crowds of people and heavy traffic that came with the start of the Christmas shopping season.

Nowadays, it’s widely used by retailers to mark this day (or days) of deals at the end of November.

What brands are taking part in Black Friday 2024?

Some retailers won’t announce if they’ll be taking part in Black Friday until the actual date, but most of the big names will be teasing their sales, if they haven’t already started them anyway. You can be sure that lots of the big online and bricks-and-mortar stores will be getting involved, including the likes of Amazon, John Lewis, eBay, LookFantastic, ASOS, Boots and Currys – many of which have already started.

How to find the best Black Friday deals

We predict that many retailers, big and small, will be launching sales around this time, so it can be hard to know if you’re getting the best deal on the day. We recommend shopping around before clicking ‘buy’, to ensure you’re getting your favourite item for the best possible price.

Here on the Mirror our team of shopping experts will be bringing you the best deals as they see them every day, to help you to shop smarter.

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