Fashion lovers can’t get enough of River Island’s chic denim bag with a monogram print and decorative charm

River Island shoppers have fallen in “love” with a stylish £28 bag that looks strikingly similar to a £375 Coach bag. Fashion fans became enamoured with River Island’s Blue Denim Mini Cross Body Bowler Bag after @Yewande_idris1 showcased the brand’s bags on TikTok.

The content creator highlighted several stunning accessories in a video that’s been viewed over 100,000 times. Clearly impressed, Yewande’s said: “@River Island is doing a big one on this. Just take my money.”

Viewers were quick to add to the praise and the Mini Cross Body Bowler Bag, featured at the beginning of the video, was a particular favourite. One commenter said: “Omg, I need.”

A second agreed: “Wow, it’s a need.” Someone wrote: “Deffo going check tomorrow. I want the denim.” Another asked: “Omg lush, how much?”

A different viewer replied: “As a worker there, I’m tempted to buy everythinggg,” and a shopper shared: “I brought my four year old the little denim one she adores it.” Listed in River Island’s women’s section, the Mini Cross Body Bowler Bag is sure to delight customers of all ages.

With its distinctive monogram print and adorable charm detail, the bag looks stylish and expensive, with denim being a popular look this season. As eagle-eyed shoppers pointed out, it also reminds them of Coach’s Mini Rowan Crossbody Bag in Signature Denim, priced at £375.

Admittedly, there are some noticeable differences between the styles. For instance, the Coach bag bears the designer’s emblem. It’s a darker denim shade and while the bag does have a cherry charm, like the River Island bag, the charm is not the focal point.

On the other hand, River Island’s bag has a larger charm, accompanied by pearl beading and River Island’s monogram. That said, River Island’s affordable alternative is just as beautiful for fans of the style.

For some social media users, the monogram has been divisive. Responding to Yewande’s video, someone wrote: “I always wanna buy things but never buy anything from river island coz their logo is EVERYWHERE.” But another said: “I want these regardless of the river island logo idc.”

Fortunately, River Island offers a range of denim bags, including a Blue Denim Scrunch Scoop Cross Body Bag, priced from £38 to £15, and a Blue Denim Shopper Bag for £46.

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